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PennyHardaway’spartnershipwithNikeisasignificantchapterinsportsmarketinghistory,showcasingtheimpactofathleteendorsementsonbrandsuccess.Thiscollaborationbeganintheearly1990swhe
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NikeAirAlarmisauniquesneakerthatstandsoutintheworldoffootwearforitsinnovativedesignandculturalsignificance.OriginallyinspiredbytheoriginalNikeAirMax9